Peach & Lily
ActiveOverview
Peach & Lily is a skincare brand that imports and retails Korean beauty products through its online platform at peachandlily.com. It focuses on K-beauty items such as serums, cleansers, masks, and toners, positioning itself as an early popularizer of the Korean skincare trend in the US market. The brand also offers its own line of products developed with Korean formulations, targeting consumers interested in multi-step routines for hydration, brightening, and barrier repair.
History
Peach & Lily was founded in 2012 by Alicia Yoon, who identified a gap in accessible Korean skincare in the US. The brand launched its website as a curated retailer of K-beauty products and introduced its first proprietary product, the Glass Skin Refining Serum, in 2018. It has since expanded its in-house product range while maintaining its role as a K-beauty syndicator.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Glass Skin Serums | Hydration and brightening treatments | $30 - $50 |
| Rescue Party Barrier Care | Soothing for irritated and eczematic skin | $25 - $45 |
| Cleansers and Toners | Gentle daily routine starters | $20 - $40 |
| Masks and Scrubs | Weekly exfoliation and calming treatments | $25 - $50 |
| Mists and Balms | Quick hydration and lip care | $15 - $35 |
Manufacturing
Products are manufactured in South Korea using formulations inspired by K-beauty standards. The brand outsources production to Korean facilities while handling curation, branding, and distribution from the US.
Notable Products
- Glass Skin Refining Serum - Multi-purpose serum with niacinamide, peptides, and peach extract for brightening and hydration; the brand's first launch in 2018.
- Rescue Party Barrier Restore Serum - Serum designed for eczema-prone skin to reduce inflammation and repair the barrier.
- Ginger Melt Oil Cleanser - Oil-based first cleanse that removes makeup and impurities.
- Rice Dough Smoothing Facial Scrub - Enzyme-based scrub for gentle exfoliation.
- Glass Skin Veil Mist - Hydrating mist for setting makeup or refreshing skin.
Reputation
Peach & Lily is regarded by skincare enthusiasts as a reliable entry point for K-beauty, praised for effective, gentle products suited to sensitive skin. Dermatologists note its utility for conditions like eczema due to calming ingredients. Some users criticize higher pricing compared to direct Korean imports, though quality control and accessibility are common strengths.