PheedLoop
ActiveOverview
PheedLoop is a Toronto-based event-technology company founded in 2015. Its platform combines event registration and websites, speaker and sponsor management, exhibitor tools, mobile apps, virtual and hybrid event environments, streaming, check-in, badge printing, networking, analytics, and attendee engagement in a modular system.
The company serves associations, corporations, academic and scientific organizations, conferences, trade shows, expos, and meetings. It is positioned as a pay-as-you-go alternative to event platforms that require larger bundled contracts, with pricing commonly based on event modules and attendee or user credits. Its notable differentiators are the breadth of live, virtual, and hybrid functionality and the availability of branded apps and event-operations tools within one platform.
History
PheedLoop was founded in 2015 in Toronto by Rahul Goel and George Wong, who were high-school friends. The company developed an end-to-end event-management platform covering registration, stakeholder management, mobile apps, virtual events, streaming, check-in, badge printing, and attendee engagement. It later expanded from live-event software into hybrid and virtual event delivery, using a modular, pay-as-you-go model. No acquisition or parent-company relationship was identified in the available sources.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Core Event Management | Foundational event configuration and operations | $950 - $4,750+ per event |
| Registration & Ticketing | Modular attendee registration and event websites | $1.00 - $1.75 per user credit |
| Mobile Event Apps | Branded attendee engagement and networking | $950 - $2,450 per year |
| Virtual & Hybrid Events | Online and blended event delivery | $1.75 - $5.25 per user |
| Streaming | Integrated live, simulated-live, and recorded video | Custom or pay-as-you-go |
| Stakeholder Management | Speaker, sponsor, exhibitor, and lead-management tools | $1.00 - $1.75 per user credit |
| On-Site Operations | Check-in, badge printing, maps, displays, and event-floor tools | $950 - $1,450 per event |
Manufacturing
PheedLoop is a software company rather than a physical-goods manufacturer. Its event-management, mobile, virtual-event, streaming, and analytics products are developed and delivered digitally; no separate manufacturing or outsourced production operation was identified.
Notable Products
- Core Event Dashboard - Core platform for configuring events, managing attendees, and coordinating event operations.
- Registration & Ticketing - Registration, ticketing, and event-website tools priced through modular user credits.
- Mobile Event App - Branded mobile event application supporting networking, engagement, lead retrieval, and session check-in.
- Virtual Event Portal - Virtual and hybrid event environment with streaming, virtual exhibit halls, networking, and attendee interaction.
- Meet & Stream - Streaming product supporting live streaming, SimuLive, RTMP, Zoom integration, recordings, and testing.
- Stakeholder Management - Tools for sponsor and exhibitor applications, profiles, lead retrieval, and monetization.
Reputation
PheedLoop is generally described by users and industry reviewers as a broad, relatively affordable platform for small teams managing live, virtual, or hybrid events. Frequently cited strengths include its modular pricing, range of integrated features, mobile app, and customer support. Reviews also indicate that the breadth of configuration can create a learning curve, while the modular pricing means that total costs increase as additional functionality and branded services are added. The company is privately held and publicly listed as having approximately 11–50 employees.
Sources (10)
- https://pheedloop.com/more/about-us
- https://www.linkedin.com/company/pheedloop
- https://pheedloop.com/products/hybrid-events
- https://pheedloop.com/pricing/event-management-solutions-pricing
- https://pheedloop.com/products/virtual-events
- https://www.g2.com/products/pheedloop/reviews
- https://www.vfairs.com/blog/pheedloop-review/
- https://o.parsers.vc/startup/pheedloop.com/
- https://pheedloop.com/products/stakeholder-management
- https://pheedloop.com/products/streaming