Planned

Overview

Planned is a Montreal-based Canadian event-technology company that provides an AI-enabled platform for corporate event sourcing, planning, registration, marketing, reporting, and payment. Its core offering connects organizations with venues, hotels, and suppliers while centralizing comparison, contracting, procurement, and spend visibility.

The company is positioned as an enterprise meetings-and-events platform rather than a consumer venue marketplace. It is notable for combining venue and supplier sourcing with workflow, compliance, and payment capabilities, and for serving corporate clients including PwC, Block, and AWS.

History

Planned Enterprise Inc. was founded in Montreal by Marc-Antoine Bonin and Emeric Noël; sources variously identify the founding year as 2017 or 2018. The company developed a corporate event and travel platform for sourcing venues, hotels, suppliers, and related services. In July 2024, Planned announced a $35 million Series B led by Drive Capital, bringing reported total funding to $65 million. Hopper co-founder and CEO Frederic Lalonde joined Planned’s board after the financing.

Product Lines

Manufacturing

Not applicable: Planned is a software and services company rather than a physical-product manufacturer. Its platform aggregates and manages external venues, hotels, suppliers, contracting, and payments.

Notable Products

• Sourcing - AI-powered venue sourcing, comparison, contracting, and payment workflow for corporate events.
• Registration - Corporate event registration and attendee-management functionality within the Planned platform.
• Marketing - Event marketing tools for managing communications and promotion.
• Reporting - Reporting and spend-visibility tools for enterprise meetings and events programs.
• Payments - Integrated vendor, travel, and event payment management designed to support corporate spending policies.

Reputation

Planned is generally positioned by enterprise-event and travel-technology sources as a corporate platform that reduces fragmentation between sourcing, planning, procurement, and payment. Its reported strengths include a curated supplier network, centralized spend visibility, and support for corporate policies and compliance. Public information provides less independent detail about customer satisfaction than about the company’s funding and product positioning, so claims about performance are largely company- or investor-source based. The platform’s enterprise focus and custom pricing may make it less accessible to smaller organizations seeking a simple self-service venue marketplace.