ProFISHiency
ActiveOverview
ProFISHiency is a fishing gear brand offering rods, reels, combos, and tackle targeted at a broad range of anglers from children to adults and recreational to avid users. It positions itself as providing quality and performance at lower prices compared to competitors, with products available at major retailers like Walmart. The brand emphasizes high-performance gear designed for durability and ease of use.
History
ProFISHiency was founded in 2017 as a brand focused on affordable fishing equipment. It expanded distribution to approximately 2400 Walmart stores. The company maintains its core mission of innovation and quality at reduced costs.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| SOGO Baitcast Combos | Mid-range baitcasting setups | $80 - $90 |
| Fishing Rods | Performance rods for various techniques | $50 - $100 |
| Reels | Smooth casting and retrieving reels | $40 - $80 |
| Combos | Ready-to-fish rod and reel packages | $70 - $90 |
Manufacturing
Manufacturing details are not specified on the brand's website or available sources. Products are likely outsourced to overseas facilities common in the fishing gear industry.
Notable Products
- SOGO Baitcast Combo MH 7' 2PC - Medium-heavy baitcast combo for versatile fishing.
- Profishiency Rods (Walmart line) - Affordable performance rods sold in 2400 Walmart stores.
- Baitcast Reels - Reels designed for smooth casts and durability.
- Fishing Tackle - Range of tackle accessories for general angling.
Reputation
ProFISHiency is viewed as a budget-friendly option by casual anglers, appreciated for value and wide availability at Walmart. Enthusiasts note decent quality for the price but question long-term durability compared to premium brands. It appeals to beginners and recreational users seeking performance without high costs.