ProOne
ActiveOverview
ProOne is a brand specializing in gravity-fed water filtration systems, including countertop filters, pitcher filters, and shower filters. It targets residential consumers seeking non-electric water purification solutions that remove contaminants without plumbing installation. The brand emphasizes advanced filter media for broad-spectrum contaminant reduction, positioning itself in the countertop water filter market alongside competitors like Berkey.
History
ProOne Water Filters was established on June 14, 2011, as part of ProOne Water Technologies LLC, founded in 2019 by Lawrence Kahn and Rick Cardin under ProOne Holdings, Inc. The company has operated from Commerce Township, Michigan, for over 14 years, focusing on gravity filter development. It maintains ties to ProOne Holdings' lubrication technology expertise through shared leadership.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Gravity Countertop Filters | Non-electric whole-house alternative filtration | $150 - $400 |
| Filter Pitchers | Portable daily-use water purification | $40 - $80 |
| Shower Filters | Bathroom water contaminant reduction | $30 - $60 |
| Filter Replacements | Ongoing maintenance cartridges | $20 - $100 |
Manufacturing
Products are manufactured in the United States, with assembly and quality control handled in-house at the Commerce Township, Michigan facility. Filter media incorporates proprietary technologies developed by the company's technical team.
Notable Products
- ProOne G2.0 Countertop Filter - Gravity-fed system with dual filters for up to 120 gallons capacity, removes heavy metals, chemicals, and microbes.
- ProOne Big+ Countertop Unit - Larger gravity filter for families, holds 3 gallons, uses advanced carbon-based media.
- ProOne Pitcher Filter - Portable pitcher with replaceable filter, certified for fluoride and lead reduction.
- ProOne Shower Filter - Inline filter reduces chlorine and sediments in shower water.
Reputation
ProOne is regarded positively by off-grid and prepper communities for reliable gravity filtration performance and U.S. manufacturing. Professionals note its NSF-tested filters effectively reduce contaminants like lead and PFAS, though some criticize higher filter replacement costs compared to basic pitchers. It lacks BBB accreditation, which raises minor trust concerns among some consumers.