PS of Sweden

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Overview

PS of Sweden is a Swedish equestrian fashion house specializing in anatomical bridles and equipment for horses, along with rider clothing that emphasizes style, comfort, and durability.¹ Founded in 2011, the company expanded from bridles introduced in 2013 to over 30 models and additional horse and rider products, positioning itself as a developer of trend-setting equipment used by professional riders.¹

History

PS of Sweden was founded in 2011 with the goal of producing anatomical bridles.¹⁵ The first anatomical bridle was introduced in 2013, leading to the development of over 30 models focused on horse comfort.¹ The company expanded into other anatomical horse equipment and high-quality rider clothing while maintaining commitment to innovation in equestrian gear.¹

Product Lines

Product Line	Positioning	Price Range
Anatomical Bridles	Horse comfort-focused headgear	$150 - $800
Horse Equipment	Anatomical saddles and accessories	$200 - $1,200
Rider Clothing	Style and durability for equestrians	$100 - $500

Manufacturing

Products are developed in Sweden with a focus on high-quality anatomical design.¹ The company has a US entity, PS of Sweden Inc., in Naperville, Illinois, handling imports, suggesting manufacturing or sourcing is outsourced internationally.²⁴

Notable Products

Anatomical Bridles - Over 30 models designed for ultimate horse comfort, introduced starting 2013.
Equestrian Clothing - Rider apparel combining style, comfort, and durability.
Horse Saddles - Anatomical saddles as part of expanded equipment line.

Reputation

PS of Sweden is recognized by professional riders for its anatomical bridles and innovative horse equipment that prioritize comfort.¹ The brand maintains a niche position in equestrian fashion with products chosen by leading riders worldwide.¹ Limited public reviews in search results; some directories show outdated or conflicting references.³

Sources (6)