Rip-It

Active

Overview

RIP-IT Sports designs and produces gear and apparel for female athletes in softball, volleyball, soccer, and athletic training. The company focuses on products tailored to women's biomechanics, available in sporting goods stores and online.¹²³

History

RIP-IT Sports was founded in 1999, with a focus on softball gear that later expanded to volleyball, soccer, and training products for female athletes.³⁴ Key milestones include ongoing investment in research and technology for women-specific designs and recent appointments like Chief Marketing Officer Amy Craven to support new product launches in volleyball and softball shoes.³⁴ The company maintains operations from Orlando, generating around $6.8 million in revenue.¹

Product Lines

Product Line	Positioning	Price Range
Softball Gear (helmets, masks, pants)	Performance equipment for female softball players	$30 - $200
Volleyball Apparel and Shoes	Specialized footwear and gear for women's volleyball	$50 - $150
Soccer Gear	Training and performance apparel for female soccer athletes	$40 - $120
Athletic Training Apparel	Functional clothing for women's training sessions	$25 - $100

Manufacturing

Products are designed in the United States with a focus on research for female athlete needs; specific manufacturing locations are not detailed in available sources.³⁴

Notable Products

Softball Helmets - High-performance helmets designed for female softball players.
Softball Masks - Protective face masks optimized for women's softball.
Volleyball Shoes - New shoes tailored for female volleyball performance.
Training Apparel - Apparel supporting athletic training for women.

Reputation

RIP-IT is recognized among female athletes in softball and volleyball for gear addressing women-specific fit and performance needs.²⁶ Professionals note its innovation in sports like softball, though scale remains modest with around 38 employees.¹ Some sources conflict on founding year, listed as 1999 or 2003.³

Sources (6)