Ritual

Overview

Ritual is a nutraceutical company offering vegan, non-GMO supplements including multivitamins, pregnancy vitamins, and products for gut and skin health, with traceable ingredients and scientific backing.³⁷ It positions itself in the direct-to-consumer health supplement market, emphasizing transparency and efficacy through clinical studies and patented designs.³⁷

History

Ritual was founded in 2015 in the United States.³⁵ The company raised $40.3 million in funding, including a Series B round of $25 million about six years prior to 2026.³ It has grown to around 70 employees and maintains operations from Los Angeles.⁵

Product Lines

Manufacturing

Ritual products feature traceable ingredients sourced transparently, with formulations backed by clinical studies, though specific manufacturing locations are not detailed in available data.³⁷ Production is outsourced to facilities meeting the company's standards for vegan and non-GMO compliance.

Notable Products

• Essential for Women - Multivitamin with 10 traceable ingredients for women aged 18+.
• Essential Prenatal - Pregnancy multivitamin clinically studied for nutrient absorption.
• Essential for Men - Daily multivitamin tailored for men's nutritional needs.
• Synbiotic+ - Gut health supplement combining probiotics, prebiotics, and postbiotics.
• Shine - Vegan collagen alternative for skin elasticity and hydration.

Reputation

Ritual is recognized by consumers for its transparent sourcing and clean, vegan formulations in the supplement industry.³⁷ Professionals note strengths in scientific validation and innovative capsule design, though some criticism exists around pricing relative to standard multivitamins.³ Enthusiasts appreciate the subscription model but question long-term efficacy claims without broader independent reviews.