Rocelco Inc.
ActiveOverview
Rocelco Inc. is a Canadian wholesaler supplying ergonomic office furniture, TV mounts, speaker stands, and related accessories to B2B and B2C markets in Canada and the USA. It specializes in sit-stand desk converters, risers, and mounting solutions, with inventory in Toronto, Memphis, and Los Angeles. The company operates on a wholesale-only basis.
History
Founded in 1962, Rocelco initially distributed fine British audio products before expanding into TV wall mounts, speaker stands, and ergonomic office furniture over 50 years. It has maintained operations from Concord, Ontario, transitioning through product line updates while emphasizing wholesaling to dealers. Ownership includes Jack Yeager as a key figure.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Ergonomic Office Furniture (standing desks and converters) | Wholesale ergonomic workstations | $200 - $1,200 |
| TV/Projector Mounts | Flat panel and projector mounting hardware | $50 - $400 |
| Speaker Wall Mounts | Audio equipment wall brackets | $30 - $150 |
| Flat Panel Carts | Mobile TV display carts | $300 - $800 |
| Cables & Accessories | AV and office connectivity products | $10 - $100 |
Manufacturing
Manufacturing details are not specified on the company's site; products are sourced and wholesaled from facilities with inventory in Canada and USA locations. Likely outsourced production typical for wholesale suppliers in this sector.
Notable Products
- Sit-Stand Desk Risers - Adjustable risers for converting sitting desks to standing workstations.
- Sit to Standing Desk Converters - Portable converters enabling ergonomic height adjustments on existing desks.
- Flat Panel TV Mounts - Wall and articulating mounts for TVs and displays.
- Speaker Wall Mounts - Brackets for securing speakers to walls.
- Projector Mounts - Ceiling and wall mounts for projectors.
Reputation
Rocelco is viewed as a reliable long-standing wholesaler by dealers for consistent supply of ergonomic and AV mounting products. It maintains traditional values like customer service and integrity in B2B channels. Limited public consumer reviews exist due to its wholesale focus.