Roxy

Overview

Roxy is a women's and girls' apparel brand specializing in surf, snow, and active sport products, including clothing, swimwear, footwear, and accessories. Launched as Quiksilver's sister brand, it targets active lifestyles with a focus on boardriding sports like surfing and snowboarding, blending fashion and functionality.²³⁵

History

Roxy was founded in 1990 as the sister company to Quiksilver to address women's surfwear needs, starting with the signature boardshort inspired by Hawaiian outrigger and surf teams for improved fit and mobility.²³ This product led to dominance in female surfwear, followed by expansion into snow, fitness, and lifestyle fashion.³ Quiksilver, Inc., its parent, faced bankruptcy in 2015 and was acquired by Authentic Brands Group in 2017.⁵

Product Lines

Manufacturing

Products are designed in Huntington Beach, California, but manufactured through outsourced global supply chains typical of the apparel industry, with some use of recycled materials in swimwear.²⁵

Notable Products

• Signature Boardshort - Pioneering women's surf short for mobility and fit, inspired by Hawaiian teams.
• Wetsuits - Technical suits for surf and snow activities.
• Snow Jackets - Weather-resistant outerwear for snowboarding.
• Bikinis - Fashionable swimwear using stretch recycled fabrics.
• Tide Watches - Accessories for tracking surf conditions.

Reputation

Roxy is recognized by enthusiasts for pioneering women-specific gear in surf and snow sports, with strengths in functional designs that combine style and performance.³ Professionals value its technical innovations like the boardshort for enabling better athletic performance.³ Some note criticisms around mass-market expansion diluting its original boardriding focus into broader lifestyle items.¹