Safavieh
ActiveOverview
Safavieh is a home furnishings company established in 1914 that specializes in area rugs and furniture design. The company operates as both a curator and manufacturer, combining retail showrooms with wholesale operations that supply retailers globally. Safavieh sources products from classical rug weaving centers worldwide and maintains its own production lines, positioning itself as a significant player in the interior design and home furnishings market.
History
Safavieh was founded in 1914 as a curator and supplier of antique rugs in the United States. The business expanded over time from antique rugs into antique furniture and broader home furnishings offerings. This expansion established Safavieh as a recognized trendsetter in the interior design industry. The company operates through both direct retail channels and a wholesale business model that serves retailers globally.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Area Rugs | Classical and contemporary rug designs from global weaving centers | $150 - $3,000 |
| Furniture | Home furnishings including office and residential pieces | $200 - $2,500 |
| Office Furniture | Desks, chairs, and workspace solutions | $300 - $1,800 |
| Antique Furniture | Curated antique and vintage pieces | $500 - $5,000 |
Manufacturing
Safavieh operates its own production lines and sources products from classical rug weaving centers around the world. The company combines in-house manufacturing capabilities with global sourcing to supply both its retail operations and wholesale customers. Products are shipped to end-use customers through retailers globally.
Notable Products
- Hand-Knotted Area Rugs - Traditional rugs sourced from classical weaving centers, representing the company's core heritage product
- Contemporary Rug Collections - Modern rug designs that blend traditional craftsmanship with contemporary aesthetics
- Office Desks - Workspace furniture combining functionality with design elements
- Upholstered Chairs - Seating solutions for both residential and office environments
Reputation
Safavieh is recognized as an established curator and designer in the home furnishings industry with over a century of operational history. The company has built credibility through its focus on quality area rugs and its ability to source from traditional weaving centers globally. While the company maintains a significant retail and wholesale presence, it is not BBB accredited, which may be a consideration for some consumers evaluating the brand's formal business standards.