Samaaro

Overview

Samaaro is an India-based event technology company providing an all-in-one platform for planning, marketing, running, and measuring in-person, online, and hybrid events. Its capabilities include branded event websites, registration and ticketing, audience communications, QR check-in and badging, event applications, analytics, and native CRM integrations.

The company is positioned primarily for B2B marketing teams and event professionals that need event data connected to sales and marketing systems. Its market distinction is its combination of event execution and marketing-operations functions, including integrations with systems such as Salesforce, HubSpot, Marketo, Eloqua, Microsoft Dynamics 365, and Snowflake.

History

Samaaro was founded by Purnank Prakash, with Mayank Banka identified as a co-founder and president. Public company profiles variously cite 2018 and 2020 as the founding year; the supplied company information identifies 2018. The company developed from a virtual-event solution into an all-in-one platform covering in-person, online, and hybrid events, with stronger emphasis on event marketing, CRM synchronization, and measurable business outcomes. No verified acquisition or parent-company transaction was identified.

Product Lines

Manufacturing

Samaaro provides cloud-based event-management software rather than physical products. The platform is developed and operated by its India-based technology team; no public evidence indicates conventional manufacturing or a disclosed outsourced production arrangement.

Notable Products

• Event Websites - Branded event website builder for event pages, speakers, sponsors, schedules, and registration journeys.
• Registration & Ticketing - Registration and ticketing tools supporting custom forms, approvals, paid or free tickets, guest lists, and tracking.
• Event Marketing Automation - Audience communications and campaign automation through email, SMS, WhatsApp, and related workflows.
• Check-in & Badging - On-site operations software for QR check-in, digital wallets, badge printing, walk-ins, and attendance monitoring.
• Event App - Branded event application with networking, live streaming, interactive agendas, and personalized itineraries.
• Analytics & CRM Integration - CRM-connected reporting for registrations, attendance, engagement, leads, and event return-on-investment analysis.

Reputation

Samaaro is generally described by business-software directories as a small Bengaluru-based event-technology provider serving B2B marketers and event professionals. Its reported strengths are broad event coverage, CRM connectivity, on-site execution features, and support for virtual, hybrid, and physical events. Publicly available third-party information is limited, and employee-count and founding-year listings vary, so independent evidence about customer satisfaction and market standing is comparatively sparse. No verified acquisition or discontinuation was identified.