Saucony
ActiveOverview
Saucony is an American brand specializing in athletic footwear and apparel, primarily running shoes, clothing, and accessories. Positioned in the running and sportswear market, it emphasizes performance, comfort, and innovation, with operations centralized under Wolverine World Wide. Notable for its long heritage since 1898 and facilities like the Global Innovation Hub in Boston.
History
Saucony was founded in 1898 in Kutztown, Pennsylvania, named after Saucony Creek. It originated as a local factory producing footwear and grew into a global running brand. Acquired by Hyde Athletic Industries in 1968, then Stride Rite in 2005, and Wolverine World Wide in 2013. Relocated from Boston to Waltham, Massachusetts in 2016, and opened a Global Innovation Hub in Boston in 2024.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Running Shoes (performance road and trail) | High-performance running footwear | $120 - $180 |
| Trail Running Shoes | Grip and protection for off-road | $130 - $170 |
| Racing Shoes | Lightweight speed for competitions | $150 - $200 |
| Apparel (jackets, hoodies, shorts) | Running-specific clothing | $40 - $120 |
| Accessories (socks, hats, backpacks) | Functional running gear | $15 - $50 |
Manufacturing
Saucony products are manufactured through outsourced facilities, primarily overseas, as is standard in the athletic footwear industry. Design and development occur in-house at U.S. facilities including the Global Innovation Hub in Boston and The Factory in Rockford, Michigan. Specific factory locations are not detailed in available sources.
Notable Products
- Endorphin Speed - Versatile super shoe for daily training and racing with nylon plate.
- Endorphin Pro - Carbon-plated racing shoe for marathons and speedwork.
- Guide - Stability shoe for overpronators with supportive cushioning.
- Peregrine - Trail running shoe with quick-dry upper and aggressive lugs.
- Kinvara - Lightweight neutral trainer for speed and responsiveness.
Reputation
Saucony is regarded by runners and professionals for reliable cushioning, durable outsoles, and innovative technologies like PWRRUN foam. Enthusiasts praise models like the Endorphin series for value in performance running. Criticisms include occasional fit inconsistencies and less brand hype compared to Nike or Adidas.