Sena

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Overview

Sena is an event-technology company operated by Sena Technologies, Inc. It provides an AI concierge for B2B conferences and expos, communicating with attendees through WhatsApp or the web and gathering information about why they are attending. The service then recommends sessions, exhibitors, sponsors, and introductions, while producing attendee-intent and sponsor-engagement records.

The company positions Sena as an add-on layer for an existing event platform rather than a replacement for registration, ticketing, badge, agenda, mapping, or streaming software. Its published pricing starts at €3,000 or $3,000 per event for up to 500 registrants and €5,000 or $5,000 for up to 1,500 registrants, with custom pricing above that level.

History

Sena Technologies, Inc. was founded in 2024 by Arun Agrahri and Cédric Giorgi. The founders previously built professional-networking products and companies, including Highline, Twine, Vurb, Cookening, and related ventures; several were later acquired. Sena initially positioned itself as an AI connector for professional networks before focusing its website and commercial offering on AI concierge services for B2B events. Its current product operates as a layer on top of existing event platforms rather than as a full registration or event-management system.

Product Lines

Product Line	Positioning	Price Range
AI Event Concierge	Conversational attendee assistance before and during B2B events	$3,000 - custom
Attendee Intent and Matching	Captures attendee goals and recommends relevant people, sessions, and exhibitors	$3,000 - custom
Sponsor ROI Reporting	Documents qualified attendee engagement for sponsors	$3,000 - custom
WhatsApp Event Agent	No-install event support delivered through WhatsApp	$3,000 - custom

Manufacturing

Sena is a software company, so it does not manufacture physical products. Its service is delivered through software, WhatsApp, and web-based interfaces, with event-specific setup using attendee, program, sponsor, and venue information.

Notable Products

Sena AI Event Concierge - AI event concierge that communicates with attendees through WhatsApp or the web before and during conferences.
Attendee Intent and Matching - Attendee-intent collection and matching that directs participants toward relevant sessions, exhibitors, sponsors, and other attendees.
Sponsor ROI Layer - Sponsor reporting that records qualified attendee engagement and provides evidence of sponsor interactions after an event.
WhatsApp Event Agent - Conversational event assistant that answers questions using an event’s program, floor plan, and exhibitor information.

Reputation

Sena is presented as a specialized event-engagement layer for organizers that already use another event platform. Its cited strengths are no app installation, WhatsApp-based conversations, attendee-intent data, contextual recommendations, and sponsor reporting. The main limitation is scope: it does not provide core event-management functions such as registration, tickets, badges, agendas, maps, or video streams, and its event-based pricing is aimed at organizers with sufficient budgets. Public company information describes a small, privately held startup, so independent third-party reputation data remains limited.

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