Sene

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Overview

Sene Studio is an online custom clothing brand offering made-to-measure apparel such as T-shirts, jeans, suits, shirts, and outerwear tailored via an online SmartFit quiz to individual measurements. It positions itself as a tech-enabled alternative to mass-produced clothing, emphasizing sizeless custom fit for diverse body types. The company operates primarily in the personal fashion and apparel sector, serving consumers seeking personalized garment options without traditional sizing constraints.

History

Sene Studio was founded in 2018 by Ray Li as a side project while he worked at Interbrand, with Mark Zheng joining as co-founder later that year. The company nearly failed but pivoted and relaunched in May 2019 with its FlexTech Suit on Kickstarter, raising over $100,000. It subsequently expanded to custom jeans for men and women, and introduced a made-to-order T-shirt program produced in the United States. Headquartered in Los Angeles, it has raised $1.17M in funding, including a $590K unattributed round.

Product Lines

Product Line	Positioning	Price Range
Custom T-Shirts	Made-to-measure everyday basics	$125 - $145
Custom Jeans	Tailored denim for men and women	$200 - $300
FlexTech Suits	Performance stretch suits	$400 - $800
Custom Shirts	Personalized button-downs	$125 - $145
Custom Outerwear	Made-to-measure jackets and coats	$300 - $600

Manufacturing

Approximately 80% of products are manufactured in China, with 20% made in the United States, including the T-shirt program. All items are custom-made from scratch after receiving customer orders, with no inventory production. Design originates from Los Angeles.

Notable Products

FlexTech Suit - Machine-washable performance suit made from four-way stretch recycled polyester fabric sourced from a Japanese mill used by Lululemon.
Custom T-Shirts - Sizeless T-shirts made to individual measurements in the United States.
Custom Jeans - Made-to-measure jeans launched for men and women following the suit program.
SmartFit Shirts - Custom shirts fitted via online quiz, best-selling category priced $125-$145.

Reputation

Sene is recognized by publications like Vanity Fair, Forbes, and Glamour for its innovative sizeless custom clothing approach and high ratings in made-to-measure apparel. It appeals to consumers frustrated with standard sizing, particularly those in their 30s-50s seeking better fit. Not BBB accredited, with limited public reviews available; known among fashion enthusiasts for sustainability focus and tech integration but remains a niche player compared to larger custom brands.

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