Sequel.io

Active

Country: United States (US)
Founded: 2021
HQ: San Francisco, California, United States
Employees: ~20
Listed in: Julius Solaris' Event Tech Key Players Q4 2026 (Boldpush)

Indexes

Virtual Event Platforms

Overview

Sequel.io is a United States software company focused on virtual events, webinars, and livestreams embedded directly into customers' websites. Its platform combines event registration, live video, audience interaction, replay hosting, lead capture, and analytics in an owned-domain experience rather than directing audiences to a separate event platform.

The company serves B2B marketing and revenue teams, with customers and use cases spanning startups and enterprise organizations. It is notable for emphasizing website ownership, branding, first-party audience data, and integration of the full event journey from registration through replay.

History

Sequel.io was founded by Oana Manolache and Andrei Ermilov; company records variously identify its origin as 2019, while the company and LinkedIn list 2021 as its founding year. It initially operated as Introvoke and later adopted the Sequel.io name. The company developed a platform for embedding live events, webinars, registration, engagement, and replays directly on a customer's website. In August 2022, it announced an $8 million Series A led by Javelin Venture Partners and reported powering more than 20,000 embedded live events.

Product Lines

Product Line	Positioning	Price Range
Growth plan — embedded virtual events	Self-serve-oriented plan for teams running sessions for up to 500 attendees	$833 - $950 per month
Business plan — scaled virtual events	Quoted plan for events serving approximately 1,000–3,000 attendees	Custom pricing
Enterprise plan — high-scale event programs	Custom plan for organizations supporting approximately 3,000–10,000 attendees	Custom pricing

Manufacturing

Sequel.io is a software company rather than a physical-product manufacturer. Its virtual-event platform is developed and operated as cloud software, with no disclosed in-house or outsourced physical manufacturing.

Notable Products

Sequel.io Platform - Embedded webinar and virtual-event platform supporting registration, live video, chat, polls, Q&A, calls to action, and replays on a customer's own website.
Media Hub - Media library and post-event content workspace with video editing, simulive playback, and social-sharing capabilities.
Audience Insights - Analytics and engagement features for tracking audience behavior before, during, and after virtual events.

Reputation

Reviews and customer commentary commonly credit Sequel.io for embedding registration, live events, and replays on a company's own domain, along with branding flexibility and responsive support. The platform is viewed as particularly relevant to B2B marketing teams that want event data and traffic to remain within their websites. Reported criticisms include relatively high pricing, annual commitment for the publicly listed Growth rate, and quoted pricing or tier changes for larger audiences.

Sources (10)