Sharpie

Overview

Sharpie is a brand of permanent markers and writing implements manufactured by Newell Brands. Launched in 1964, Sharpie invented the permanent marker category and has become an American cultural icon associated with bold, durable marking solutions. The brand has expanded beyond its original permanent marker to encompass a variety of pens, markers, and writing instruments across multiple price points and use cases, serving consumers, artists, and professionals.

History

Sharpie originated from Sanford Manufacturing Company, founded by Frederick W. Redington and William H. Sanford, Jr. in Worcester, Massachusetts, initially focused on ink and glue production. The Sharpie permanent marker was launched in 1964, establishing a new product category. The brand was eventually acquired by Newell Rubbermaid (now Newell Brands), which positioned it as part of its Office Products Group alongside other writing instrument brands like Paper Mate, EXPO, and uni-ball.

Product Lines

Manufacturing

Sharpie products are manufactured at Newell Brands' facility in Maryville, Tennessee, where nearly two million markers are produced daily through automated molding, assembly, filling, and printing processes. The Maryville facility produces over 500 million Fine markers annually, representing a significant portion of Sharpie's manufacturing output and showcasing modern American manufacturing capabilities.

Notable Products

• Sharpie Permanent Marker - The original permanent marker that defined the category, known for bold color and lasting ink
• Sharpie Fine Point Marker - Precision permanent marker for detailed work and writing
• Sharpie Oil-Based Paint Markers - Markers designed for marking on various surfaces including metal and glass

Reputation

Sharpie is widely recognized as the definitive permanent marker brand, with strong brand recognition among consumers, artists, and professionals. The brand is valued for product reliability and the permanence of its markers. While Sharpie maintains market leadership in permanent markers, it faces competition from specialty brands in niche categories such as professional art supplies and industrial marking applications.