Soomom

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Overview

Soomom is a cycling apparel brand based in Sydney, Australia, producing garments for road, gravel, and all-season riding including jerseys, bibs, kits, and outerwear.²⁵ It positions itself as offering innovative and high-performance clothing accessible to year-round riders.¹²

History

Soomom was founded in 2019 in Sydney, Australia.[known] The brand launched its cycling apparel into the Australian market in mid-September of that year.³ It operates from Belrose on Sydney's Northern Beaches, focusing on creating cycling garments for enthusiasts.²⁴

Product Lines

Product Line	Positioning	Price Range
Road Cycling Kits	High-performance road riding apparel	$150 - $400
Gravel Jerseys and Bibs	Durable gear for gravel adventures	$120 - $350
All-Season Outerwear	Weather-resistant layers for year-round use	$100 - $300

Notable Products

Premium Road Jerseys - High-performance jerseys engineered for comfort and speed on road rides.
Gravel Bib Shorts - Bibs designed for durability and performance on mixed terrain.
All-Season Jackets - Outerwear built for variable weather conditions during cycling.

Reputation

Soomom is perceived as a newer Australian entrant offering a fresh approach to cycling kit, with emphasis on innovation and accessibility.³ Enthusiasts note its focus on quality garments and comprehensive rider support, including crash replacement.⁷ Limited long-term feedback exists due to its recent founding.

Sources (7)