Sproxxy

Overview

Sproxxy is a New York-based conference-intelligence software company founded in 2022. Its platform is designed for marketing, communications, business-development, and executive teams that need to discover conferences, prepare participation plans, coordinate work, and assess the business impact of events.

The company positions itself within event marketing and enterprise SaaS, focusing on measurable conference ROI rather than event logistics alone. Its notable features include KPI- and budget-based recommendations, centralized conference workflows, spend and impression tracking, and post-event performance analysis.

History

Sproxxy was founded in 2022 by Melanie Samba, who remains its founder and chief executive officer. The company launched the State of Conferences annual survey and report in partnership with PRWeek in 2022. It launched the SPROXXY AI conference-intelligence platform in February 2024, expanding from conference research into event planning, collaboration, and ROI measurement. No acquisition or parent-company relationship was identified.

Product Lines

Manufacturing

Sproxxy is a software company rather than a physical-product manufacturer. Its platform is developed and delivered as enterprise software; specific development locations and any outsourced engineering arrangements were not disclosed.

Notable Products

• SPROXXY AI - Conference-intelligence platform for discovering events, planning participation, coordinating teams, and measuring conference ROI.
• Conference Discovery - KPI- and budget-driven conference search and recommendation functionality for identifying relevant events.
• Conference Management - Workspace for assigning preparation tasks, centralizing records, and coordinating conference activity across teams.
• Conference ROI Measurement - Analytics functionality for tracking spend, impressions, share of voice, KPIs, and estimated business impact.
• Speaker and Pitch Discovery - Organized speaker and pitch discovery features intended to help organizations identify conference speaking opportunities.

Reputation

Sproxxy is presented by its company and professional profiles as an early-stage event-intelligence and enterprise SaaS provider focused on making conference participation measurable. Its perceived strengths are the integration of event discovery, workflow management, and ROI reporting in one platform. Public information about customer scale, independent reviews, pricing, and long-term market performance is limited, so broader professional and enthusiast sentiment cannot be established reliably.