StylPro

Overview

StylPro is a UK beauty-tech brand best known for devices that automate or simplify parts of the beauty routine, especially brush cleaning, drying, and other personal-care tasks. The brand is sold through its own website and retail channels and is positioned in the mass-market to mid-market segment rather than as a professional-only or luxury beauty appliance brand.

Its broader product offering includes facial steaming and other at-home beauty devices, with an emphasis on convenience, compact design, and everyday use. The brand is notable for turning a niche problem-solution device, the original makeup brush cleaner and dryer, into a wider beauty-appliance range under the STYLIDEAS business.

History

StylPro is a brand of STYLIDEAS, the UK company founded by Tom Pellereau after his win on The Apprentice in 2011 and the investment that followed from Lord Sugar. The brand first gained attention with the STYLPRO Original Brush Cleaner, created to solve the time-consuming task of cleaning and drying makeup brushes. Over time, the range expanded beyond brush-care devices into a broader set of beauty appliances and accessories. STYLIDEAS remains the parent operating company associated with the brand.

Product Lines

Manufacturing

StylPro products are designed under the STYLIDEAS brand in the UK and are typically manufactured through outsourced production rather than in-house factory ownership. The brand appears to use a consumer-electronics supply-chain model, with products developed for retail distribution in the UK and export markets.

Notable Products

• STYLPRO Original Brush Cleaner - The brand’s best-known product, a device for cleaning and drying makeup brushes.
• STYLPRO Facial Steamer - An at-home facial steam device marketed for routine skincare use.
• STYLPRO Makeup Brush Cleaner and Dryer variants - Updated versions and bundles of the original brush-care device.
• STYLPRO beauty devices - A wider family of routine-focused beauty appliances sold under the StylPro name.

Reputation

Among consumers, StylPro is generally seen as a practical, problem-solving beauty-tech brand with accessible pricing. Its original brush cleaner is the product most associated with the brand, and that device helped establish recognition in the UK beauty-appliance market. Reviews often focus on convenience and ease of use, while criticisms typically involve build quality, noise, or the limits of device performance versus manual alternatives. Professionals tend to view the brand as consumer-oriented rather than salon-grade.