Swoogo

Active

Country: United States (US)
Founded: 2015
HQ: Los Angeles, California, United States
Employees: ~51-200
Parent: Independent; no parent company is identified in the available company information. Chris Sykes and a group of entrepreneurs and advisors acquired a majority ownership stake in 2020.
Listed in: Julius Solaris' Event Tech Key Players Q4 2026 (Boldpush)

Indexes

Overview

Swoogo is a U.S.-based event-management software company focused on in-person, virtual, and hybrid events. Its platform combines registration, event websites, marketing workflows, attendee management, check-in, integrations, and reporting in one system.

The company is positioned primarily for professional event teams, organizations, nonprofits, and mid-sized businesses that need customizable event workflows. Its pricing is based largely on the number of administrator seats rather than event or registration volume, with unlimited events and registrations in listed plans. The product is notable for customization, broad event-type coverage, and a customer-support-oriented service model.

History

Swoogo was founded in 2015 and developed as an event registration and marketing software company for in-person, virtual, and hybrid events. In 2020, Chris Sykes and a group of entrepreneurs and advisors acquired a majority ownership stake, including the company’s assets, team, and customer contracts. The company continued operating under the Swoogo name, shifted its official headquarters from Warren, Rhode Island, to Los Angeles, and adopted a distributed workforce.

Product Lines

Product Line	Positioning	Price Range
Professional	Core plan for managing a portfolio of conferences, seminars, webinars, dinners, and other events	$11,800 - $26,000 per year
Enterprise	Customized deployment for larger or more complex event programs	Custom pricing
Virtual and Hybrid Events	Tools for delivering online and combined in-person/online events	Custom pricing
Check-in and On-site Operations	Attendee check-in and event-day management	Included or custom pricing
Integrations and Advanced Features	Connections and controls for extended workflows, identity, and event operations	Included or custom pricing

Manufacturing

Swoogo is a software company rather than a physical-goods manufacturer. Its event-management platform is developed and operated digitally by a distributed team located across the United States, South America, Europe, and Australia.

Notable Products

Swoogo Event Management Platform - Core event-management software for registration, event websites, attendee data, communications, scheduling, and reporting.
Swoogo Check-in - On-site attendee check-in and badge-management functionality included with the platform.
Swoogo Virtual and Hybrid Events - Tools for delivering and managing virtual and hybrid events alongside in-person programs.
Swoogo Registration and Event Websites - Event websites, registration forms, workflows, and branded attendee experiences with configurable layouts and fields.
Swoogo Reporting and Analytics - Analytics and post-event reporting for registrations, attendance, engagement, and event performance.

Reputation

Reviewers generally regard Swoogo as customizable and relatively easy to use for registration, event websites, workflows, and hybrid-event management. Professional users frequently cite responsive customer support, unlimited events and registrations, and flexible configuration as strengths. Common criticisms include relatively high pricing for individuals and small organizations, a learning curve for more advanced configurations, and occasional limits on customization. Review aggregators report strong overall ratings, including approximately 4.7 out of 5 from 82 reviews on GetApp and Capterra.

Sources (10)