TB Buti

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Overview

TB Buti is an Italian watch brand founded in 2001, known for luxury fashion watches featuring bold designs, oversized cases, diamond settings, and exotic materials. It positions itself as a hybrid between haute couture and high horology, using Swiss movements in Italian-designed cases, with production monitored by founder Tommaso Buti. The brand gained distribution in over 12 countries including Europe, North America, Russia, Japan, and Arab countries, appealing to buyers seeking flashy, status-oriented timepieces.¹²³

History

TB Buti was founded in 2001 by Tommaso Buti, a watch collector, who launched the first collection that year after refining proportions over three years. In 2002, it presented watches at the Basel exhibition and released 3500 models sold in jewelry stores across more than 12 countries. The company opened its first boutique in Florence in September 2008 on Via della Vigna Nuova. Production involves hand-assembly in a company laboratory, with Tommaso Buti overseeing from conception to packaging.²³

Product Lines

Product Line	Positioning	Price Range
EVONT (sport chronographs with PVD cases)	sporty luxury chronographs	$1,300 - $10,000
SHARK (automatic chronographs)	automatic sports chronographs	$1,500 - $9,000
PURE (carbon fiber models)	high-tech material luxury watches	$1,300 - $10,984
Yanick II (diamond-set designs)	flashy gem-set fashion watches	$2,000 - $11,000

Manufacturing

Watches are assembled by hand in the company's laboratory in Italy, with Tommaso Buti and staff monitoring production from design to packaging. Cases are Italian-designed, movements are Swiss (ETA or Valjoux 7750), and materials like carbon fiber and sapphire crystals are used. The 'Made in Italy' mark appears on dials.¹²

Notable Products

TB BUTI PURE - Carbon fiber watch available from $1,331 to $10,984 USD, emphasizing heat-resistant materials.
Yanick II - Model with bold, fashion-forward design featured in brand media.
EVONT chronograph - PVD-coated case, 2mm sapphire crystal, 100m water resistance, Swiss ETA movement with 42-hour power reserve.
SHARK chronograph - Automatic with Valjoux 7750 movement, 40-hour power reserve, 200m water resistance.

Reputation

TB Buti is perceived as a niche player in the early-2000s luxury fashion watch segment, appealing to collectors of bold, iced-out designs alongside brands like Jacob & Co. and early Franck Muller. Enthusiasts note its Italian flair, Swiss movements, and influences from Rolex Daytona and AP Royal Oak Offshore. It lacks mainstream horology acclaim but holds value for 'bling-era' luxury and limited production pieces.¹³

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