Technology for Marketing

Overview

Technology for Marketing is a UK trade exhibition and conference for B2B and B2C marketing professionals. The event focuses on marketing technology, AI, customer engagement, analytics, CRM and customer data, alongside marketing execution categories such as automation, SEO, content management and lead generation.¹⁴⁵⁹

The brand is positioned as a buyer-facing industry event rather than a software vendor or product manufacturer. It is co-located with eCommerce Expo at ExCeL London and brings together technology providers, agencies, publishers and marketing professionals for product discovery, educational sessions and networking.¹⁴⁹

History

Technology for Marketing was established in 2015 as a UK trade event focused on marketing technology and digital marketing. It developed into a conference and exhibition for B2B and B2C marketing professionals, covering areas including marketing automation, analytics, CRM, customer data, content management, lead generation and AI. The event is co-located with eCommerce Expo at ExCeL London. Publicly available information reviewed does not identify a founder, acquisition, or corporate ownership change.

Product Lines

Manufacturing

Not applicable. Technology for Marketing is an events and media brand rather than a manufacturer of physical products; its activities consist of exhibitions, conference programming, networking and related content.

Notable Products

• Technology for Marketing event - Annual UK exhibition and conference showcasing marketing technology, AI, analytics, CRM, customer data and marketing execution solutions.
• Conference programme - Curated talks, panels and practical sessions for B2B and B2C marketing professionals.
• Exhibitor marketplace - Exhibition platform where marketing technology providers demonstrate products to prospective buyers.
• Marketing content and insights - Editorial and interview content covering marketing technology, trends, exhibitors and event-related topics.

Reputation

Technology for Marketing is recognized as a specialist UK event connecting marketing-technology suppliers with professional buyers. Its scope spans established vendors, agencies and newer AI companies, with exhibitor categories covering automation, analytics, content, lead generation, CRM, customer data and engagement.⁴⁵⁹ The main limitations are those typical of trade events: the experience depends on exhibitor relevance and conference quality, while public sources provide limited independent evidence about attendee satisfaction, commercial outcomes or the company’s ownership and staffing.