The Future of Video
ActiveOverview
The Future of Video is an Adwanted Events conference brand focused on the business of streaming, OTT, and CTV. The event page describes it as a UK-based industry gathering in London and places it within Adwanted’s broader events portfolio.6
History
The Future of Video is presented by Adwanted Events, a division of Adwanted Group, and is run as an annual conference-format industry event rather than a standalone operating company.6 The 2025 edition is scheduled for Kings Place in London on Thursday, December 10.6 The event positions itself around advertising growth and the economics of video distribution, with a stated focus on streaming and monetization topics.67
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Future of Video conference event | Industry conference for streaming and video advertising professionals | |
| Future of Video agenda program | Editorial and session programming for attendees and sponsors | |
| Future of Video sponsorship packages | Commercial event sponsorship for media and ad-tech brands |
Manufacturing
Not applicable. The brand is an events property, so it does not manufacture physical products; programming and event operations are organized by Adwanted Events.6
Notable Products
- Future of Video 2025 - The 2025 London conference edition focused on streaming, OTT, CTV, and video advertising.
- Future of Video agenda - The speaker and session lineup that structures the event’s business and strategy discussions.
- Future of Video sponsorship opportunities - Commercial placements and partnerships attached to the event program.
Reputation
The brand is viewed as a niche B2B industry event rather than a consumer-facing media brand.67 Its value proposition appears to be convening streaming, advertising, and media executives around monetization and distribution trends.67 Publicly available information is limited, so there is little evidence of broad consumer awareness or product-related criticism.
Sources (9)
- https://www.ynotyoumedia.com/blog/how-professional-video-production-affects-brand-perception
- https://www.business.com/articles/build-trust-with-video-marketing/
- https://skolmarketing.com/uncategorized/the-future-of-video-marketing-trends-to-watch-in-2025/
- https://www.gravitygroup.com/blog/why-video-marketing-is-important-for-your-brand/
- https://www.youtube.com/watch?v=3fnM9axB_SA
- https://www.adwantedevents.com/thefutureofvideo
- https://www.parksassociates.com/event/future-of-video/agenda
- https://hellodarwin.com/blog/video-marketing-future
- https://www.campaignmonitor.com/resources/knowledge-base/will-video-content-be-the-future-of-digital-marketing/