MobilityWOD
ActiveOverview
The Ready State, formerly MobilityWOD, provides mobility training programs and recovery tools focused on improving movement, range-of-motion, and performance. It originated from CrossFit practices and popularized the term 'mobility' in fitness circles. The brand offers guided exercises by Dr. Kelly Starrett and related products in the foam rollers and recovery sector.16
History
The company started as San Francisco CrossFit in 2005, one of the first 30 CrossFit gyms, incorporating an on-site physical therapy practice.5 It evolved into MobilityWOD around 2008, focusing on movement and mobility training.1 Co-founded by Kelly Starrett and Juliet Starrett, it rebranded to The Ready State in 2019.34
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Mobility Training Programs | Guided exercises for pain relief and performance | $20 - $100 |
| Recovery Tools | Foam rollers and mobility aids | $30 - $150 |
| Virtual Coaching | Personalized mobility sessions | $100 - $500 |
Notable Products
- MobilityWOD Tools - Recovery implements like lacrosse balls and rollers for self-myofascial release.
- The Ready State App - Guided mobility exercises tailored to user needs.
- Supple Leopard Book - Guide on mobility and injury prevention by Kelly Starrett.
Reputation
The brand is recognized among CrossFit enthusiasts and athletes for mainstreaming mobility practices and providing practical recovery methods.1 Professionals value its evidence-based approach from physical therapy roots.5 Some note the rebranding from MobilityWOD as a shift toward broader wellness.4