Thynk

Overview

Thynk is a privately held hospitality-software company founded in 2019 and headquartered in Brussels, Belgium, with a New York location. It provides a Salesforce-native commercial and operations platform for hotels, event venues, conference centers, sports venues, and convention centers. The system connects sales, catering, booking, event operations, finance-related workflows, reporting, and customer data in one environment.

The company is positioned in the hospitality CRM, hotel sales, meetings-and-events, and venue-management software markets. It is notable for applying Salesforce to venue-specific workflows such as space and room-plan management, packages, event orders, deposits, payment plans, contracts, and multi-venue reporting. The company reports a workforce of approximately 51–200 employees.

History

Thynk was founded in 2019 by hotelier Nils Scheers together with Salesforce consultant Pascal Petit; Marie-Charlotte Demarty is also identified as a co-founder. The company developed a Salesforce-native commercial and operations platform for hotels and venues, initially addressing hotelier workflow and sales needs. Its offering has expanded to cover meetings and events, group bookings, B2B sales, distribution, direct booking, CRM, analytics, and venue operations. No acquisition or parent-company transaction was identified.

Product Lines

Manufacturing

Thynk is a software company rather than a physical-product manufacturer. Its platform is developed as a Salesforce-native cloud application, with implementation and professional-services support delivered by its own organization and ecosystem partners.

Notable Products

• Thynk for Venues - Salesforce-native commercial and operations platform for event venues, including inquiries, booking calendars, room plans, contracts, event execution, payments, and reporting.
• Meetings & Events - Meetings and events sales and catering management from inquiry through proposal, booking, event order, and execution.
• Group Bookings - Group-booking and room-block management with automated workflows and customer self-service capabilities.
• B2B Sales - Lead management, corporate-account management, and performance analytics for hospitality sales teams.
• Inquiries & Distribution - Centralized management of customer inquiries, distribution channels, rates, and responses.
• Thynk Direct / Channel Hub - Direct-booking and channel-management capabilities with pricing and distribution controls.
• CRM & Analytics - Customer relationship management, reporting, analytics, and shared data across commercial and operational teams.

Reputation

Thynk is positioned by hospitality and venue professionals as a specialized alternative to disconnected spreadsheets and general-purpose CRM workflows, particularly for complex meetings, events, group sales, and multi-venue operations. Its Salesforce foundation is a strength for organizations already using the Salesforce ecosystem and needing shared commercial data. Publicly available sources provide limited independent customer-review coverage, and pricing is generally quote-based, which can make direct cost comparisons difficult. The platform’s scope and Salesforce dependency may also create implementation and administration demands for smaller operators.