Triwa

Overview

TRIWA is a Swedish watch brand founded in 2007, specializing in timepieces that combine Scandinavian design with sustainability initiatives. It positions itself in the affordable luxury segment, emphasizing minimalism, classic silhouettes, and environmental awareness through its 'Made for Change' campaigns. The brand designs products in its Stockholm studio, drawing inspiration from local architecture and urban landscapes, and sells directly via its online store and select retail channels.

History

TRIWA was founded in spring 2007 by four friends in Stockholm after observing people checking time on smartphones rather than watches, leading them to create a brand aimed at transforming the watch industry. The company established its creative studio in Stockholm, where all designs originate. It has maintained a focus on innovation, sustainability, and challenging industry norms since inception, with ongoing evolution in product durability and accessibility.

Product Lines

Manufacturing

Products are designed in TRIWA's creative studio in Stockholm, Sweden. Manufacturing is outsourced, with assembly likely occurring outside Sweden based on industry standards for similar brands, though specific factory locations are not disclosed.

Notable Products

• TRIWA Sustainable Models - Watches tied to environmental initiatives like ocean cleanup and tree planting.
• Stockholm Edition - Designs inspired by Swedish urban landscapes and architecture.
• Evergreen Series - Durable, minimalist watches emphasizing longevity.

Reputation

TRIWA is regarded by watch enthusiasts as a solid entry-level option for stylish, sustainable Scandinavian watches, praised for its design innovation and environmental commitments. Professionals note its niche appeal in the direct-to-consumer market but criticize limited mechanical offerings and reliance on quartz movements. It maintains a positive social media presence with around 97,000 Instagram followers.