Fi
ActiveOverview
Fi is a smart dog collar company that combines GPS tracking, geofencing, and health monitoring capabilities with a mobile app and social platform for dog owners. Founded by veterans of major tech companies including Nest, Square, Google, and Uber, the company positions itself as bringing digital innovation to pet care. Fi's core offering centers on connected hardware and software that enables owners to track their dogs' location, set safe zones, and connect with other dog owners through its social features.
History
Fi was founded in 2017 and is headquartered in New York City. The company was established by experienced product engineers from leading technology companies who shared a passion for dogs and saw an opportunity to digitize pet care. The company has raised approximately $37 million in funding across multiple rounds, including backing from Longview Asset Management. Fi has maintained its focus on smart dog collar technology and related pet products since inception.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Fi Smart Dog Collar | GPS-enabled pet tracking with geofencing | $150 - $300 |
| Fi App | Mobile companion for collar management and social features | Free with subscription options |
| Fi Social Platform | Community network for dog owners | Included with collar |
Manufacturing
Manufacturing details are not specified in available sources. The company appears to operate as a hardware-software hybrid business model typical of consumer tech startups, likely utilizing contract manufacturers for collar production while maintaining in-house software development.
Notable Products
- Fi Smart Dog Collar - GPS tracking collar with geofencing, activity monitoring, and real-time location updates via mobile app
- Fi Mobile App - Companion application for managing collar settings, tracking dog location, and accessing social features
- Fi Social Network - Platform enabling dog owners to connect with other users and share experiences
Reputation
Fi is recognized as a serious player in the smart pet tech space, leveraging talent from established tech companies to bring professional-grade product development to pet care. The company benefits from strong engineering credentials and a clear product vision. Limited public information on criticisms or competitive positioning suggests either a relatively young market presence or limited third-party review coverage at this stage.