Backtrack

Overview

Backtrack is a U.S. event-measurement company developed by Yac Inc. that captures one-to-one conversations at trade shows, hosted-buyer programs, and private meeting rooms. Its platform combines dedicated recording hardware with AI transcription, summaries, CRM-ready notes, buyer-intent signals, and sponsor ROI reporting. The company is positioned for event organizers and exhibitors that need evidence of meeting outcomes, follow-up quality, and sponsor value rather than attendance metrics alone.

History

Backtrack was founded by Hunter McKinley and Jordan Walker after an investor trip in San Francisco prompted them to create a way to record important conversations. The founders previously developed Yac, a separate communication product that raised more than $10 million from investors including GGV Capital and Slack. Backtrack was initially shelved while the team focused on Yac, then was relaunched after users adopted it for remembering one-to-one conversations. In late 2023, the company repositioned Backtrack around trade shows, hosted-buyer programs, and event return-on-investment measurement.

Product Lines

Manufacturing

Backtrack is a software and hardware-enabled service rather than a conventional manufactured-product brand. It deploys dedicated, preconfigured audio-recording devices to exhibitors or meeting participants; the devices capture event audio, which is processed and transcribed by Backtrack's software and AI systems.

Notable Products

• Backtrack Hosted - AI meeting-capture service for scheduled hosted-buyer and supplier meetings, producing transcripts, summaries, CRM-ready notes, and event-level reporting.
• Backtrack Exhibitor - Event-meeting recording and analysis service for exhibitors, including conversation capture, buyer-intent signals, follow-up information, and ROI reporting.
• Backtrack Meeting Rooms - Recording and analytics service for scheduled one-to-one meetings held in dedicated event meeting rooms.
• Custom Reporting & Analysis - Custom analysis offering with meeting analysis, sales-representative performance reports, manager training reports, and whole-event sentiment reporting.

Reputation

Backtrack is presented by event-industry sources as an AI meeting recorder focused on converting event conversations into measurable sales and sponsorship outcomes. Its perceived strengths are automated recording tied to scheduled agendas, structured summaries, CRM export, and organizer-level reporting. The company remains small and privately held, and publicly available information provides limited independent evidence about customer scale, pricing, or long-term performance. Its reliance on recording conversations also makes privacy, consent, data handling, and accuracy important considerations for professional users.