Varathane

Overview

Varathane is a wood care brand owned by Rust-Oleum that specializes in wood stains, sealers, finishes, and repair products. The brand has maintained a position as a category leader in wood finishing for over 60 years, serving furniture makers, professional contractors, and DIY enthusiasts. Varathane products are designed to provide durable finishes that enhance natural wood grain while offering ease of application across various wood care needs.

History

Varathane was founded in 1958 as a wood finishing brand. The brand became established as a wood care category leader over its first 60 years of operation. Varathane was acquired by Rust-Oleum Corporation, which is itself a subsidiary of RPM International. In 2018, Rust-Oleum and The Home Depot announced an expanded partnership featuring the Varathane brand, broadening its retail distribution and product assortment.

Product Lines

Manufacturing

Varathane products are manufactured by Rust-Oleum, which operates production facilities in multiple locations including Pleasant Prairie, Wisconsin; Hagerstown, Maryland; Tulsa, Oklahoma; Lesage, West Virginia; and additional facilities in the United States and Europe. The brand relies on Rust-Oleum's established manufacturing infrastructure rather than independent production.

Notable Products

• Varathane Diamond Water Base Floor Finish - Water-based floor finish available in semi-gloss and other sheens for interior wood floors
• Varathane Classic Wood Stains - Interior wood stain assortment offering multiple color options for furniture and woodworking
• Varathane Gel Stain - Non-drip gel formulation designed for vertical surfaces and ease of application
• Varathane Spar Varnish - Exterior-grade protective varnish for outdoor wood surfaces
• Varathane Wood Sealer - Preparatory sealer for wood surfaces prior to staining or finishing

Reputation

Varathane is recognized as an established and reliable wood finishing brand among both professionals and DIY users. The brand is known for producing durable finishes that effectively enhance natural wood appearance with relatively straightforward application processes. Its 60-year market presence and partnership with major retailers like The Home Depot have reinforced its position as a trusted option in the wood care category, though it competes in a market with numerous alternatives at various price points.