VidCon
ActiveOverview
VidCon is an annual online video and creator convention founded in 2010 by John and Hank Green. It is best known as a meeting point for creators, fans, advertisers, and platform/business executives in the digital video ecosystem, especially around YouTube and creator-led media.1
The event has expanded beyond its original Southern California roots into an international brand with editions planned in multiple regions. Its market position is as a major creator-economy trade-and-fan event rather than a content producer, with the Anaheim event serving as its flagship U.S. gathering.13
History
VidCon was founded by John and Hank Green and first held in July 2010 in Los Angeles, where it sold out in advance with more than 1,400 attendees.1 Viacom acquired VidCon in 2018, and the event later became part of Paramount Global after the Viacom–CBS merger.1 In August 2024, Paramount sold VidCon to Informa, which placed it under the Fan Expo HQ unit.1 The brand has since continued to operate and expand internationally, with events planned in multiple cities and regions.1
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| VidCon Anaheim | Flagship U.S. creator and fan convention | $0 - $1,000+ |
| VidCon International | Regional expansion of the core convention format | $0 - $1,000+ |
| VidCon trade/industry access | Business-facing networking and conference access | $300 - $1,500+ |
Manufacturing
VidCon does not manufacture physical products. It is an events and media brand that produces live conventions and related programming, with operations historically based in Missoula, Montana and event execution outsourced through venue, production, and partner networks rather than in-house manufacturing.1
Notable Products
- VidCon Anaheim - The flagship annual VidCon event in Southern California focused on creators, fans, and industry attendees.
- VidCon Industry track - Business and professional conference programming for platforms, brands, agencies, and creators.
- VidCon Community track - Fan-oriented programming centered on creators and audience engagement.
- VidCon Creator track - Education, networking, and sessions designed for working digital creators.
Reputation
VidCon is widely regarded as one of the best-known conventions in the creator-economy space, especially for YouTube and online video culture.12 It is valued for concentrated access to creators, industry networking, and educational programming, while some attendees criticize costs, crowding, and variability in the fan experience from year to year.2 The brand is generally seen as established and institution-like rather than niche, but also as dependent on the health of the broader creator economy.12