Vow

Overview

VOW is a New York-based event-technology company that provides B2B software for planning and operating live events. Its platform combines guest management, RSVP and registration workflows, seating, ticketing or passes, communications, check-in, analytics, and real-time operational coordination in a centralized system.

The company positions itself as B2B2VIP technology, focusing on event teams and the experiences of high-priority guests. Its stated use cases include corporate events, sports, philanthropy, and other premium live experiences. The company is privately held and listed as having approximately 11–50 employees.

History

VOW was envisioned and founded by Jennifer Brisman, an event producer with two decades of experience in high-profile events. The company’s own materials place its founding in 2018, while its LinkedIn profile lists 2019. Brisman created VOW to consolidate fragmented event-operations tools into one platform for guest management and live-event execution. The company has developed from event-production expertise into a B2B event and guest-management software provider serving corporate, sports, philanthropic, and other live events.

Product Lines

Manufacturing

VOW is a software company rather than a physical-product manufacturer. Its platform is developed and delivered digitally; available sources do not identify whether engineering is entirely in-house or supplemented by contractors.

Notable Products

• VOW PRO - Core B2B platform for RSVPs, registration, guest records, seating, communications, analytics, and live event operations.
• Corporate Events Platform - Guest-management and operational tools tailored to corporate events, including registration, seating, communications, and check-in.
• Sports Events Platform - Event logistics and guest-management tools for live sports events.
• Philanthropy Events Platform - Fundraising-event management tools covering tickets, guest information, seating, floor plans, and real-time operational updates.

Reputation

VOW is presented in industry materials as a specialized platform for consolidating event-planning and guest-management workflows, with emphasis on real-time updates and VIP or premium guest experiences. Its main differentiator is the attempt to combine functions that are often handled through separate event, seating, communications, and check-in tools. Publicly available information provides limited independent customer-review coverage, and detailed pricing is not disclosed, which makes external assessment of value and adoption difficult.