Wift
ActiveOverview
WIFT is a U.S. event-technology company focused on venue sourcing and production planning. Its primary product is a web and mobile tool that calculates production-ready room capacity rather than relying only on a venue’s theoretical or chair-only capacity. The company is notable for incorporating staging, audiovisual footprints, lighting, camera positions, sightlines, and aisle requirements into capacity estimates for meetings and events.
History
WIFT was founded by J.R. Spiess, Kris McNeil, and Seun Sanusi. Spiess brought more than two decades of event-production experience, McNeil more than 15 years in event technology, and Sanusi nine years of front-end engineering experience. WIFT, LLC launched its production-ready venue-capacity tool on April 2, 2026. The company was created to address the difference between venues’ theoretical room capacities and usable capacities after staging, audiovisual equipment, lighting, camera positions, and compliant aisles are included.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Production-Ready Capacity Calculator — event-room capacity estimation | Operational capacity planning for meetings and events | Unknown |
| Venue Sourcing Tool — production-aware venue evaluation | Pre-contract venue and room screening | Unknown |
| Web and Mobile Platform — on-the-go event planning access | Cross-platform access for planners and sourcing teams | Unknown |
Manufacturing
WIFT is a software company rather than a physical-goods manufacturer. Its web and mobile service is developed and delivered digitally; no separate manufacturing or outsourced production operation is identified.
Notable Products
- WIFT Production-Ready Capacity Tool - Web and mobile calculator that estimates usable seating capacity after accounting for staging, screens, audiovisual equipment, lighting, camera positions, sightlines, and code-compliant aisles.
- Production-Ready Capacity Estimate - Capacity output intended for venue sourcing and event-planning decisions before a venue contract is signed.
- Venue Capacity Analysis - Digital venue-planning workflow that compares theoretical room capacity with capacity available under specified production requirements.
Reputation
WIFT presents a focused response to a recognized event-planning problem: the gap between published theoretical capacity and the space actually available after production requirements are included. Its credibility is tied to the founders’ backgrounds in event production, event technology, and engineering. Because the product launched recently, independent evidence about customer adoption, long-term reliability, and broader professional reception is limited. Public pricing and detailed subscription tiers were not identified.
Sources (10)
- https://wift.ai/founders
- https://wift.ai/press-kit
- https://wift.ai/about
- https://wift.ai/terms-and-conditions
- https://wift.ai/our-story
- https://wift.ai/blog/theoretical-capacity
- https://wift.ai/podcast
- https://wift.ai/contact
- https://wift.ai/blog/the-capacity-lie
- https://www.linkedin.com/posts/troy-andersen-19937a97_open-seating-or-assigned-seating-the-debate-activity-7429853167280095234-GjUa