Yagya
ActiveOverview
Yagya is a luxury equestrian apparel brand specializing in modern riding wear and breeches, rooted in Scandinavian minimalism and performance-oriented design.123 Founded by women equestrians, it emphasizes conscious production, technical materials, and versatile garments for contemporary riders.23
History
Yagya was founded by equestrians Matilde Urdinola and Emelie Jinhee Johnsson to redefine equestrian apparel through responsibly sourced fabrics and advanced tailoring.2 The brand is based in Stockholm, Sweden, and focuses on merging Scandinavian minimalism with equestrian functionality.126 It positions itself as a new entrant in the market for performance riding wear.1
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Riding Breeches | Performance-oriented for modern riders | $250 - $400 |
| Riding Shirts | Technical and versatile equestrian tops | $150 - $250 |
| Outerwear | Weather-resistant riding jackets | $300 - $500 |
| Base Layers | Moisture-wicking performance unders | $100 - $200 |
Manufacturing
Products are consciously produced with responsibly sourced fabrics and advanced tailoring techniques.2 Manufacturing details such as specific locations or in-house versus outsourced production are not specified in available sources.
Notable Products
- Signature Breeches - Modern riding breeches designed for performance and silhouette perfection.
- Technical Riding Shirt - Versatile shirt using technical materials for rider movement.
- Performance Jacket - Outerwear built for equestrian demands with clean aesthetics.
- Base Layer Top - Moisture-managing layer emphasizing durability and minimalism.
Reputation
Yagya is perceived as a fresh, female-founded brand introducing minimalist, high-performance equestrian wear to the market.13 Enthusiasts note its focus on conscious production and Scandinavian design as strengths.26 Limited long-term reviews are available given its status as a new brand.1