Yapp
ActiveOverview
Yapp is a privately held U.S. software company known for its self-service, no-code event-app platform. The service enables organizers to create, update, and publish branded apps without custom development, supporting iOS, Android, and web access.
The company positions itself toward small and mid-sized organizations that need event functionality at a lower cost and with less implementation effort than custom apps or larger enterprise event platforms. Its pricing is subscription-based, with plans starting at $399 per year for one app and higher tiers adding administration, analytics, collaboration, and support features.
History
Yapp was founded in 2011 by Maria Seidman and Luke Melia and launched in 2012. Seidman previously worked as Vice President of Digital at Warner Bros., while Melia became the company’s CTO. The service began as a free app-building platform and introduced paid Yapp Plus tiers in 2014. Yapp remains a privately held, bootstrapped company.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Basic Event App | Entry-level self-service event app for small teams | $399 - $2,394 per year |
| Advanced Event App | Event app with imports, scheduling, privacy, analytics, video, and priority support | $649 - $2,814 per year |
| Collaborative Event App | Higher-tier plan for multiple administrators, moderation, and phone support | $799 - $3,336 per year |
| Conference Apps | Purpose-built app format for conferences and associations | $399 - $3,336 per year |
| Meeting, Team, Training, and Community Apps | Flexible app formats for internal and membership-based programs | $399 - $3,336 per year |
Manufacturing
Yapp does not manufacture physical products. It develops and operates a cloud-based, no-code software platform, with apps published for iOS, Android, and web environments.
Notable Products
- Yapp Event App Builder - No-code editor for creating and publishing branded mobile apps for events and organizations.
- Conference Apps - Event app format for conferences, schedules, speakers, documents, networking, notifications, and analytics.
- Meeting Apps - Configurable app format for meetings, internal programs, and professional gatherings.
- Teams, Training, and Community Apps - Mobile app format for teams, training programs, communities, and member engagement.
Reputation
Yapp is generally recognized for straightforward pricing, quick deployment, and ease of use for organizers without technical or design expertise. Its relatively low annual cost and self-service model appeal to smaller organizations and budget-conscious event teams. Limitations include a narrower feature and customization scope than enterprise event platforms or fully custom applications, while its small-company structure may provide fewer resources for complex implementations.
Sources (10)
- https://www.yapp.us//
- https://www.yapp.us/about
- https://www.yapp.us/pricing
- https://www.yapp.us/resources/event-app-comparison-details
- https://www.yapp.us/lp/mobile-event-app
- https://www.yapp.us/comparison/event-management-software-capterra
- https://www.yapp.us/product/conference-apps
- https://www.yapp.us/sample-app/conference-app
- https://www.linkedin.com/company/yapp
- https://en.wikipedia.org/wiki/Yapp_(mobile_application)