Zero

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Overview

Zero is a Helsinki-based applied-AI company building an AI-native CRM and go-to-market platform for startups and scaleups. Its product combines CRM records, lead discovery, enrichment, outreach, pipeline management, reporting, and AI agents in one system rather than relying on a conventional CRM surrounded by separate sales tools.

The company is notable for its founders’ background at Smartly.io and for positioning AI agents as active operators of CRM administration and prospecting workflows. Zero’s system follows customer relationships across prospecting, closing, growth, and scaling, while keeping customer-facing actions subject to human approval.

History

Zero was founded in 2024 by Tuomo Riekki and Santtu Koivumäki, former Smartly.io leaders who helped scale that company beyond $100 million in annual recurring revenue. The founders established Zero to develop an AI-native alternative to conventional CRM and sales-tool stacks. The company has operated from Helsinki and initially developed its product through a private beta. Zero later opened the platform more broadly and announced a $10.3 million seed round led by Primary Venture Partners.

Product Lines

Product Line	Positioning	Price Range
Prospect — AI prospecting and outreach	Finds accounts using fit and buying signals and supports multichannel outreach
Close — AI-assisted pipeline management	Maintains deal context and prepares teams for next actions
Grow — customer success and expansion	Tracks customer health and ongoing relationship development
Scale — revenue operations and agents	Unifies reporting, business context, and agent workflows across the revenue process

Manufacturing

Zero is a software company rather than a physical-goods manufacturer. Its AI-native CRM and go-to-market platform is developed by a Helsinki-based team and delivered as cloud software.

Notable Products

Zero Platform - AI-native CRM platform combining customer records, lead data, enrichment, sequences, reporting, and agents.
Prospect - Prospecting workspace that ranks accounts by fit and buying signals and supports email, LinkedIn, and dialer outreach.
Close - Sales pipeline workspace that maintains deal context and prepares users for subsequent customer interactions.
Grow - Customer-management functionality designed to track engagement, account health, and expansion opportunities.
Scale - Agent and analytics functionality for managing revenue operations across pipeline, activity, revenue, product usage, and billing data.

Reputation

Zero is perceived as an early-stage AI-native CRM challenger backed by founders with experience building and scaling Smartly.io. Its appeal is the consolidation of prospecting, outreach, pipeline, and customer data, along with automation of routine CRM administration. Because the company is young and its product is still developing, independent long-term evaluations, broad enterprise adoption data, and detailed public pricing information remain limited.

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