Zoho Backstage

Active

Country: United States (US)
Founded: 1996
HQ: Chennai, India
Employees: ~18,000
Parent: Zoho Corporation, a privately held software company founded in 1996; formerly known as AdventNet. Zoho Corporation is headquartered in Chennai, India, with a U.S. headquarters in Austin, Texas.
Listed in: Julius Solaris' Event Tech Key Players Q4 2026 (Boldpush)

Indexes

Overview

Zoho Backstage is an event-management software platform from Zoho Corporation, covering in-person, virtual, and hybrid events. It combines event websites, registration, ticketing, session management, attendee engagement, mobile apps, streaming, and analytics in one system.

The platform is positioned as part of Zoho’s broader business-software portfolio and competes with dedicated event-management services. Its notable commercial features include a free tier, monthly subscriptions, pay-per-event plans, and 0% ticketing commission, while more advanced customization, analytics, and event-management capabilities are reserved for higher tiers.

History

Zoho Corporation was founded in 1996 by Sridhar Vembu and Tony Thomas as AdventNet, initially providing network-management software. The company expanded into cloud business software and adopted the Zoho name in 2009. Zoho Backstage is Zoho’s dedicated event-management platform for in-person, virtual, and hybrid events. The platform has developed into a subscription and pay-per-event product with event websites, registration, ticketing, streaming, mobile apps, and analytics.

Product Lines

Product Line	Positioning	Price Range
Event management platform	Core all-in-one planning and event operations suite	$0 - $1,800+ per event
Subscription plans	Recurring platform access for organizers running multiple events	$0 - $299+ per month
Pay-per-event plans	Single-event licensing for occasional organizers	$299 - $1,800+ per event
Backstage OnAir	Virtual and hybrid event streaming and engagement	Included in selected plans; overall plans $99 - $1,800+ range
Event ticketing and registration	Registration, RSVP, paid tickets, and attendee administration	Included in platform plans; $0 commission
Mobile event apps	Attendee and organizer engagement during events	Included in selected platform plans

Manufacturing

Zoho Backstage is cloud software rather than a physical product, so there is no conventional manufacturing operation. It is developed and operated within Zoho’s software organization and delivered through cloud infrastructure, with server-location options available to customers.

Notable Products

Zoho Backstage - End-to-end event-management platform for planning, marketing, registration, ticketing, delivery, and analytics.
Backstage OnAir - Virtual and hybrid event module for streaming sessions and engaging remote attendees.
Zoho Backstage mobile apps - Mobile applications for event organizers and attendees, including schedules, networking, notifications, and engagement features.
Backstage event websites and registration - Event website and registration tools with drag-and-drop page creation, RSVP management, and ticketing.
Backstage session and speaker management - Tools for session proposals, reviews, approvals, speaker management, and event programming.

Reputation

Zoho Backstage is generally viewed as a broad, cost-conscious alternative to specialized event platforms, particularly for organizations already using Zoho applications. Its strengths include a unified feature set, free and pay-per-event options, built-in mobile apps, hybrid-event support, and commission-free ticketing. Criticisms center on advanced customization and certain administrative features being limited to higher-priced tiers, while its ecosystem is less specialized than some enterprise event platforms.

Sources (10)