Cluse

Overview

CLUSE is a Dutch accessories brand specializing in minimalist watches, jewelry, and bags, emphasizing timeless design and affordable luxury. Founded in Amsterdam in 2013, it targets a market similar to brands like Daniel Wellington with elegant, understated products powered by Japanese quartz movements.¹²³

History

CLUSE was founded in Amsterdam in 2013 as a watch brand inspired by the Parisian way of living and named after the French town of Cluses, known for its watchmaking history. The company expanded from watches to include jewelry and bags while maintaining a focus on minimalist, affordable designs. It operates from its Amsterdam headquarters, which includes a workshop for quality control and repairs.¹²³⁶

Product Lines

Manufacturing

Products feature Japanese quartz movements and are quality-controlled at the Amsterdam headquarters workshop with specialized watchmakers. Manufacturing details beyond components are not specified, suggesting outsourced production typical for affordable brands.²

Notable Products

• La Bohème - 38mm thin case watch available in eggshell white/gold or silver/rose gold, powered by Japanese quartz.
• Minuit - Modern minimalist watch line emphasizing clean, elegant designs.
• Cluse Jewelry - Matching minimalist pieces complementing watches and bags.
• Cluse Bags - Practical bags designed for everyday style and functionality.

Reputation

CLUSE receives positive customer feedback for product quality, durability, and design, with an average rating of 4.63 from hundreds of verified reviews. Professionals note its success in the affordable minimalist watch segment, akin to Daniel Wellington, though it follows established design trends without major innovation. Enthusiasts appreciate the elegant aesthetics and reliability.²⁹