Herschel Supply Co

Overview

Herschel Supply Co. is a Canadian lifestyle brand founded in 2009 that specializes in travel accessories, backpacks, duffel bags, wallets, and related items. The brand is recognized for combining vintage-inspired designs with modern functionality, targeting travelers, backpackers, and digital nomads. Herschel has built a reputation for superior design quality and attention to detail, with its Classic Collection serving as the flagship product line aimed at everyday travelers.

History

Herschel Supply Co. was founded in 2009 by brothers Jamie and Lyndon Cormack and named after the town where three generations of their family grew up. The company is based in Vancouver, Canada, and has achieved worldwide recognition through its focus on timeless product design and fine craftsmanship. The brand's Classic Collection became its most popular offering, establishing the company's market position in the travel accessories segment.

Product Lines

Manufacturing

Herschel Supply Co. manufactures products through outsourced production rather than in-house facilities. The company emphasizes the use of high-quality and sustainable materials in its manufacturing process.

Notable Products

• Classic Backpack - The signature everyday backpack combining vintage aesthetics with modern functionality
• Heritage Backpack - Heritage-inspired design with American heritage styling
• Duffel Bags - Travel duffels designed for versatile packing and transport
• Classic Wallet - Compact wallet accessory with signature Herschel design
• Travel Accessories - Range of packing cubes and travel organization items

Reputation

Herschel is generally perceived as a quality brand with durable, stylish products that appeal to travelers and urban users. Customers consistently praise the brand's design aesthetic and product durability. However, some criticisms exist regarding comfort in certain backpack designs, potential staining issues with fabrics and synthetic trim, and mixed customer service experiences. Sustainability ratings from third-party evaluators have rated the brand as "Not Good Enough" based on publicly available information.