PRx Performance
ActiveOverview
PRx Performance manufactures space-saving fitness equipment for home and commercial gyms, focusing on wall-mounted and foldable designs such as squat racks and benches. Founded in 2013 and based in Fargo, North Dakota, the company gained visibility through a 2016 Shark Tank deal with Kevin O'Leary and has sold over $200 million in products by 2023. It ranks among top Shark Tank bestsellers and fastest-growing retail companies, targeting users with limited space.1234
History
PRx Performance was founded in 2013 by Erik Hopperstad and Brian Brasch, who developed the concept for a wall-mounted folding squat rack over a campfire. The company secured a deal with Kevin O'Leary on Shark Tank in 2016, featured in season 7 episode on February 21, leading to significant growth. It appeared in a 2017 Shark Tank update and ranked 5th among fastest-growing retail companies in America in 2019. By 2023, it celebrated its 10-year anniversary and was listed among top 15 best-selling Shark Tank products by USA Today. In 2022, it moved into its own headquarters building in Fargo.1234
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| FOLD Racks (Wall-Mounted Squat Racks) | Space-saving foldable strength racks | $800 - $2,500 |
| Weight Benches (Foldable Benches) | Adjustable benches for home gyms | $300 - $900 |
| Power Racks (Freestanding Racks) | Full-body strength training racks | $1,000 - $3,000 |
| Bars & Plates (Olympic Bars, Bumpers) | Strength training barbells and weights | $200 - $1,200 |
| Accessories (Attachments, Storage) | Rack add-ons and gym organization | $50 - $500 |
| Apparel & Gear (Fitness Clothing) | Performance workout apparel | $20 - $100 |
Manufacturing
PRx Performance designs and manufactures its equipment in Fargo, North Dakota, United States, operating from its own facility since 2022. Products are produced for both home and commercial use, emphasizing patented space-saving innovations.124
Notable Products
- FOLD Squat Rack - Patented wall-mounted rack that folds flat against the wall for space efficiency.
- PROFILE Squat Rack - Adjustable wall-mounted rack with modular attachments for versatile training.
- ONE Series Rack - Freestanding power rack suitable for full gym setups in larger spaces.
- Foldable Weight Bench - Adjustable bench that folds for storage, compatible with rack systems.
- PRx Barbell - Olympic barbell designed for home strength training.
Reputation
PRx Performance is recognized by fitness enthusiasts for innovative space-saving designs that enable full gym functionality in small areas, bolstered by Shark Tank exposure and strong sales growth. Professionals note its durability for home use and commercial viability, with over $200 million in sales reflecting customer satisfaction. Some criticisms focus on higher price points compared to basic racks, though quality and foldability are consistent strengths.123